The Market
If you take the average training cost 30 thousand RUB, the total annual revenue driving schools in 2017 is estimated at 33,9 billion (only cat.In). Then share the company's market for 2017 will be approximately 0.7% in money terms.
The issuance of driver's licenses in Russia
Source: GIBDD Russian Federation
The ideal time for the emergence of a strong and modern leader with $1+billion market, is able to give a better alternative to the huge number of noname traditional schools and to meet the growing demand of the corporate sector

Key features of the market
On average, the market, schools represent the 1-2 classroom
The average cost of a training course in the market is 25-30 thousand ₽ / student
Reforms have on the driving school a lot of pressure in the form of new requirements for training in driving schools.
The market is strongly diversified, in the public plane is not aware of any major private player
Market students
(end users)
The market of driving schools.
(B2B2C)
Market for learners
(end users)
Key drivers of market growth
In Russia, the extremely low number of cars per 1000 persons of the population.
>2 growth potential of the indicators and 50% increase of the adult population will stimulate the growth of the market fundamentals in the medium term
Russia is the #6 country in the world and #2 in Europe by fleet size ...
... this leaves a huge potential growth market
50% potential growth in the number of students due to the increase of the population over the age of 18 (tolerance to driving)



Competition online
The market of remote training of drivers in its infancy, is not aware of any big private player. As the main competitors have been selected companies that provide the theoretical part of the training remotely-based platforms for learning.
Companies: | ![]() |
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description of the company: | Online driving school, provides access to theoretical and practical training at the driving school partners. Sells contracts to partners | Online driving school, provides access to the theoretical part and practical training at the driving school partners | Online driving school, provides access to the theoretical part and practical training at the driving school partners | |
Positioning | B2C + B2B (in-house training + access to the platform partners) | B2B (only through partners) | B2B (only through partners) | B2B (only through partners) |
The company's revenue in 2016: | 220 mln R | ≈12,7*mln R | ≈9,9*mln R | ≈9,7*mln R |
Accessibility platform (www & mobile): | www & mobile (In development) | www | www | www |
Adaptability of the platform: | High | Average | Low | Low |
Content platform: | Full | Limited | Limited | Insufficient |
Geography | Saint-Petersburg, the Leningrad region, Moscow, Moscow region, Nizhny Novgorod, Kursk, Chelyabinsk | Moscow | 30 cities in Russia | Moscow |