PJSC "Svetofor Group" is preparing a public share offering worth more than 300 million rubles. Funds will be used, in particular, for online learning of traffic rules.
Large St. Petersburg market participant for training to driving of cars of PJSC "Traffic Group" plans to spend the summer of 2019 public offering of 5 million shares (22,3878% of the capital) in the sector of "investment and innovation" (IIM) of the Moscow exchange. This "DP" said the General Director of company Artem Dagaev. According to him, now the company's capitalization is estimated in the range of 1.6–1.8 billion rubles. Thus, the total amount you plan to gain during the placement will be in the range 328,7–362,7 mln.
In 2016 the group of companies "Svetofor", which after the reorganization and corporatization in 2017 became PJSC "Svetofor Group", also planned to place on the stock exchange a quarter of its shares. According to Dogaeva, then the implementation of these plans was prevented by bad market conditions. As a result, in 2017 the existing shareholders become the owners, then the portion of the stock moved to the PAO.
Now "Svetofor Group" were better prepared for placement, says its CEO: the company regularly discloses statements, and in the fall of 2018 for the first time publicly placed bond loan of 50 million rubles.
In 2019 the sellers of the stock are current shareholders, including the company itself. According to Artem Dagaev, in the total amount of shares that are to be placed, the proportion of shares of stock in the company will exceed half. So at the disposal of PJSC "Traffic Groups" after the SPO (secondary public offering) will be not less than 164 million rubles. Their company plans to spend on development, including the promotion of online learning the rules of the road.
According to the "Svetofor Group" Bands for the last 4 years the online education market in Russia grew by 2.3 times — from 9.3 billion to 21 billion rubles a year. And continue to rise. The Russian market of driver training in the segments of b2b and b2c companies is estimated at 70 billion rubles a year.
Within 5 years the "Svetofor Group" plans to increase revenue to 8.4 billion rubles, net profit — up to 6 billion rubles. The number of training centres should be increased to 228 from 67 in 2019, the number of trained listeners to 1.6 million per year (49 million).
Investments in the implementation of these plans is scheduled at 832 million. A large part of these funds will be taken from the profits of the company. For 2018, the company earned a net profit in the amount of 28 million roubles on revenue of 235 million rubles.
Interviewed by "DP" experts note that in case of success, the placement of the "Svetofor Group" will become a precedent. "As far as I remember in the IIM sector of the Moscow exchange has for many years no new placements, — said Vasily Koposov, head of Department of the analysis of financial markets "KIT Finance Broker". — And those locations which were not successful: unicorns among issuers listed in the IIM sector shares and was not found, the capitalization of most companies since IPO has declined, many stocks were further excluded from RII. So the location of the PJSC "Svetofor Group" is, in fact, the first case in many years, a kind of pilot project. The demand for Russian shares now have, we see the dynamics of the index of Masuri. But the demand is mainly concentrated on blue chips. In the second tier of the movement remain less than significant, there is still a sufficient amount of undervalued stocks. It may interfere with the successful IPO of the company".
"Placing shares on the Russian market is a very rare event in recent years: in 2018 on the Moscow stock exchange there hasn't been a single IPO, — says Vladimir Kiselev, head of the analytical Department UK "Income". — Low interest of investors to Russian stocks due to low stock market returns in a sluggish consumer demand and stagnation of the economy. Index Mosuri for the last 6 years, he gained about 75%, but this was mainly due to the increase in value of companies within the exporting sectors, which benefited from the weakening of the ruble. For small companies, oriented to the domestic market, the time to raise capital it is hard to call successful. "Index Mosberg innovation" reflects the dynamics of the sector, where it plans to place shares of PJSC "Traffic Groups", from the beginning of 2017 lost about 15% of the cost".