Online platform
Today PJSC "Traffic light Group" (hereinafter – the Issuer) is the largest operator of educational services for driver training and has the status of resident of SKOLKOVO Fund for advanced developments in the field EDTech - distance learning.
The Issuer provides services in training drivers vehicles of all categories in Russia under the brand of "Traffic light", which on the market of educational services since 1989. The Issuer provides services for drivers vehicles of all categories using their own Federal the network of training centers in Russia and the latest technologically advanced IT platform for remote the theoretical training.
The total number of students and percentage students online
The Issuer has sustained high cash a stream that provides high the quality of educational services, wide network of classrooms and stable the demand for these services.
For the conquest and retention of leadership in the market of educational services for drivers the Issuer since 2014 actively develops innovative IT platform. The launch of distance education was implemented in 2015. Now in development this platform has invested more than 100 million RUB Carrying amount of intangible assets is 75,129 million.
IT the platform is fully interactive online learning system, taking into account and analysing real time individual psychophysiological characteristics of users. This platform The Issuer has developed to provide comfortable and high quality educational service for drivers as for sales within their own network and partner networks - third-party educational centers.
Develop IT platform will allow to conduct training not only drivers of cars and motorcycles, and training in the management of any earth, water and air transport, conduct regular recertification taxi drivers, public and freight transport, to create a psychological portrait of the driver (stress, level of aggression, attention deficit, appetite for risk and so on.). Therefore, further development online e-learning platform and analysis of the psychophysiological the characteristics of each individual in the process of learning will allow companies to offer new high-margin services including B2B services (Business-to-Business, services provided to other legal persons).
For continue investments in IT-platform and implement 5-year strategy the development of the Issuer decided placement of ordinary shares in the IIM sector of MICEX, will speed up the development process and show the fold increase as revenue and profits of the company.
The idea distance learning theoretical part of the SDA (Traffic Rules) is not something new or unique however, existing systems such kind, as a rule, are too primitive. The platform provides the Issuer the opportunity comprehensive training, which includes remote classes with a live teacher real-time interactive tasks allows you to control the engagement students, adaptive learning model, consideration of psychophysiological factors when training in real-time.
In part of the psycho-physiological aspects The Issuer cooperates with the head Department of Psychophysiology, SPBSU, unique this system is currently not. Physiological characteristics personality are equally important aspect in the training of drivers like and the knowledge of traffic rules. Consideration of these factors in the learning process will more accurately to identify, for example, risk-averse students and additionally an individual order to convey the consequences can lead to risky decisions the road.
The Issuer work is underway for standardization of accounting the learning process in accordance with standard stopping its execution (the designation of a new educational standard, differing, for example, the ability to track custom activity in offline mode, reducing depending on a variety of systems distance learning, the transition to mobile learning, learning in social networks, messengers, etc.), which is much a more progressive solution than a simple accounting of the results of tests that used in most systems distance learning.
Important it is the recognition of this system group the international project experts "SKOLKOVO" and the assignment of appropriate resident status, which gives a huge competitive advantage over other companies in a niche of training of drivers.
Additionally it should be noted that the developed mobile application, as part part of the remote adaptive systems the training will allow not only to guide the listener through the whole process training with maximum comfort and informative, but also provide additional promotion channel special offers our company and partners, supervision of practical classes and exams. Similar capabilities has neither a driving school in Russia.
The Issuer conducts research and development in the following areas:
- ERP system for management of driving school or educational center (Enterprise Resources Planning, the system for managing resources and projects of the company);
- CRM system (control system customer relationship);
- fully adaptive and interactive online an e-learning platform with to analyze the physiological characteristics of students in real time;
- mobile application;
- advertising and marketing solutions.
You are developing a unique, a specialized solution that it is planned to use as "Central nervous system" of the Issuer. This software will come on replacing the current self developed by 1C, functioning on the basis of the terminal services. This will allow much more to effectively scale the business taking into account not only internal the business processes of the Issuer, but with franchisees and partners.
A CRM system is a unique specialized solution that developed as a substitute used the system is now Bitrix24. After conducted analysis of a large number of different CRM systems, it was concluded that due to the their universality they lose heavily individual decision given the specificity of the Issuer is able to provide more accurate accounting and automation of processes related to treatment of customers. In addition, they not providing all the necessary functionality and ergonomics for quality work with clients on a fairly the competitive market for drivers.
Advertising and marketing decisions of the Issuer include developments such as private system hypersegmentation audience test new advertising channels and much more. The Issuer is not only able use technology now in the trend, modifying them according to your niche but also to create qualitatively new that provides a key competitive benefits.
The company constantly invests in the technological improvement. Following the global educational trend in other sectors, developed and successfully applied platform for remote access to theoretical training with multimedia content
The basic principles of learning platform
Security
on the road
the Base priority of
accident - free
driving
the Base priority of
accident - free
driving
Convenience
remote
training
training
Legality
in full compliance with the Federal
law
law
Quality
interactive content and situational
approach
approach
Personalised
interactive content and situational
approach
approach
Adaptability
in partnership with specialists from the Saint Petersburg state University
Services platform
Browse lectures
- online
Tests
- traffic tickets
- animation tests
- Physiological assessment
Useful information:
- tutorials
- Parsing errors
- the Device
- First aid road accident
Search the nearest driving school
- Search, record and payment
- basic INF-tsii
Search and communication with instructors
- Search, record and payment
- Security
co-branding promotion with partners
- Search, record and payment
- basic INF-tsii
Description
- The Company's Specialists have developed an online learning system with interactive multimedia content
- During the user interacting with content and training, integrated analysis system monitors a variety of behavioral indicators: –for Example, the tracking of the mouse, the results of preliminary user testing, the speed of problem solving, frequency cues, and variations in the choice of answers and etc.
- Using this data, the system identifies the individual psycho-physiological characteristics of the user
- based On the identified characteristics of the user, the system automatically selects the most optimal for learning paths
- This analytical system is based on neural networks using mathematical algorithms, developed together with the specialists of the Department of medical psychology and psychophysiology, SPbSU
- learning Algorithms built in such a way that in the process of learning, using psycho-physiological features of users, to lay the preconditions for trouble-free driving in the future
- the System is tested on more than nine thousand users for 2014-2015, and 95% of users passed the theory exam from the first time.
Content for distance learning
training flashbacks
3D training materials
Large Number of tests
hours of training movies
Online platform
The company constantly invests in the technological improvement. Following the global educational trend in other sectors, developed and successfully applied platform for remote access to theoretical training with multimedia content
the Basic principles of learning platform
Security
on the road
the Base priority of
accident - free
driving
the Base priority of
accident - free
driving
Convenience
remote
training
training
Legality
in full compliance with the Federal
law
law
Quality
interactive content and situational
approach
approach
Personalised
interactive content and situational
approach
approach
Adaptability
in partnership with specialists from the Saint Petersburg state University
Services platform
Browse lectures
- online
Tests
- traffic tickets
- animation tests
- Physiological assessment
Useful information:
- tutorials
- Parsing errors
- the Device
- First aid road accident
Search the nearest driving school
- Search, record and payment
- basic INF-tsii
Search and communication with instructors
- Search, record and payment
- Security
co-branding promotion with partners
- Search, record and payment
- basic INF-tsii
Description
- The Company's Specialists have developed an online learning system with interactive multimedia content
- During the user interacting with content and training, integrated analysis system monitors a variety of behavioral indicators: –for Example, the tracking of the mouse, the results of preliminary user testing, the speed of problem solving, frequency cues, and variations in the choice of answers and etc.
- Using this data, the system identifies the individual psycho-physiological characteristics of the user
- based On the identified characteristics of the user, the system automatically selects the most optimal for learning paths
- This analytical system is based on neural networks using mathematical algorithms, developed together with the specialists of the Department of medical psychology and psychophysiology is, SPbSU
- learning Algorithms built in such a way that in the process of learning, using psycho-physiological features of users, to lay the preconditions for trouble-free driving in the future
- the System is tested on more than nine thousand users for 2014-2015, and 95% of users passed the theory exam from the first time.
Content for distance learning
training flashbacks
3D training materials
Large Number of tests
hours of training movies
Roadmap online platform
The company constantly collects feedback from users about the service and possible useful functionality for more targeted and focused product development
| Done | Introduced | 09.2020 | 10.2020 | 11.2020 | 12.2020 | 01.2021 | 02.2021 | 03.2021 | |
|---|---|---|---|---|---|---|---|---|---|
| Online broadcast of lectures with the ability to communicate with the teacher through interactive chat | |||||||||
| Development of examination and training 3D tickets identical to the traffic police | |||||||||
| Development of educational animated videos with different scenarios for interactive tasks | |||||||||
| Development of the possibility of using interactive tasks in the process of online lectures | |||||||||
| Development of user behavior analysis system (taking into account individual psychophysiological features) |
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| Mobile application development | |||||||||
| The availability of the order of practical training with a choice of training vehicle and accounting/auditing practice with capability of online payment for each session | |||||||||
| Availability of remote conclusion of contracts and their payment without visiting the office, through a mobile application or web service (photo of passport and residence documents and sending them for processing) |